So, tell me about yourself. Oh, the most dreaded words ever spoken! No one knows you better than yourself; therefore, why is it so difficult to answer this question during a job interview?
Well, since this is typically the icebreaker (first question asked) during an interview, it is imperative to master your response. A well-rehearsed, concise, and impactful synopsis of your professional background is often called an elevator pitch. This is what the employer is looking for when asking you to tell them about yourself.
Just imagine, instead of freezing up, rambling on, or, worse yet, going into a monologue about your personal life, you deliver a smooth, articulate, and concise delivery of your professional attributes.
The elevator speech should be tailored to the specific job you are applying for and should be no more than 30-60 seconds long, or the time it takes for a brief elevator ride! But don’t let the compact nature of this pitch fool you; an effective elevator pitch could very well be the key to unlocking your dream job.
So, let’s uncover how this short speech can leave a long-lasting impression by discussing the following:
- What is an elevator pitch exactly
- What should be included in an elevator pitch
- Why is it so important in an interview
- When and how to use it
- What mistakes are made during the elevator pitch
- A few great examples of elevator pitches
What Is an Elevator Pitch?
An elevator pitch is a concise, persuasive speech that showcases your professional background and aspirations in about 30-60 seconds. It’s like an ‘advertisement’ of your professional identity, conveying who you are, your accomplishments, and your strengths.
Beyond job interviews, it’s valuable in networking events and conferences, fostering connections, and inviting further dialogue.
A good elevator pitch not only communicates your credentials but also emphasizes what sets you apart and makes you the ideal fit for a job or opportunity.
What To Include in an Elevator Pitch for a Job Interview
Brief Self-Introduction
The goal is to give a brief yet accurate picture of who you are. For example, “I am an innovative graphic designer.”
Insight Into Your Experience and Background
Now is your time to shine! Make your elevator pitch sparkle with your professional career accomplishments and how they set you apart from the competition. Remember to gear your dialogue to the job at hand.
Understand and Show Interest in the Company or Industry
By reviewing the job description and identifying the key skills, qualifications, and responsibilities the company is seeking, you can align this with your aspirations. Then, you can provide examples of how you have applied or developed those skills in your previous or current roles.
Briefly State What You Are Looking For
It is important to show a passion for contributing to the company’s success by showing examples of past accomplishments and relating them to potential future accomplishments.
An Elevator Pitch’s Importance for Interviews
Opportunity to Form a Strong First Impression
Never having the opportunity to make a second impression makes the first one count substantially. And since first impressions are formed immediately, let’s make it a lasting one! You want to convey to the interviewer instantly your enthusiasm, expertise, and relevance to the position.
Showcase Skills and Experiences Succinctly
Resumes are great, but a well-thought-out elevator pitch brings your resume to life. That personal touch goes a long way in selling yourself to the employer.
Makes the Interview More Interactive and Engaging
Instead of merely reacting to inquiries, you’re adopting a proactive approach by guiding the conversation. This demonstrates to the interviewer that your intention is not solely to provide answers but to actively engage in a captivating discussion.
What Is the Best Time To Use an Elevator Pitch?
- Very Start of the Interview – When asked,” Tell me about yourself.”
- When Asked Why You’re Interested in the Job – “What brings your interest to our company?”
Remember, the purpose of an elevator pitch is to spark interest and create the opportunity for deeper conversation. You will stand out from other candidates by having a well-crafted elevator pitch at any point during the interview process, during networking, or the recruitment process.
Writing and Delivering an Elevator Pitch for an Interview
Step 1.
Identify yourself: your skills, achievements, and career goals. Write them down – don’t worry about the order or language.
Step 2.
Create a brief, compelling story about your professional life that incorporates your name, your present or desired position, an accomplishment or experience related to your career goal, and your contact information.
Step 3.
When you make your pitch, remain calm, look at your audience, and project confidence, which can make your pitch more engaging and persuasive.
Step 4.
Practice indeed makes perfect. Practice your pitch so that it comes out more naturally. Rehearse so you are able to deliver it smoothly without appearing robotic. To do this, stand in front of a mirror and speak out loud. You can make a significant difference in your body language by relaxing your shoulders, maintaining a confident posture, and smiling.
Other Tips for a Good Elevator Pitch for an Interview
Keep Industry Jargon to a Minimum
It’s great to be quite knowledgeable in your discipline, but don’t speak over people’s heads. Industry jargon should not be used, but clear, concise, easily understood language should.
Demonstrate Your Enthusiasm and Passion
Add a little zip to your tone by expressing some enthusiasm for the role and your previous accomplishments. Skill and knowledge are essential; however, a little personality could seal the deal!
Make Your Pitch Unique and Memorable
Your unique qualities can help you stand out in an ocean of candidates. Perhaps you could share a brief story or highlight a noteworthy accomplishment.
Examples of an Elevator Pitch for an Interview
Recent Graduate
“Hi, I’m Mark, a recent Stanford Business Administration graduate. I led a successful rebranding campaign for our college’s business summit, managing a team of five. Specializing in digital marketing, particularly using social media for brand promotion. Excited to contribute creative problem-solving and marketing passion to your dynamic company.”
Mid-Career Professional
“Good morning, I’m Lisa, a skilled project manager with 10+ years in IT. Expert in team management, client liaison, and delivering projects on time and within budget. Seeking a challenging role in an innovative tech company to apply problem-solving and leadership skills.”
Senior Executive
“Hi, I’m John, an experienced executive with 20+ years in renewable energy; I led three startups to profitability through teamwork and partnerships. Eager to drive strategic growth in your organization.”
Elevator Pitch Mistakes and How To Avoid Them
Too Long-Winded
It is called an elevator pitch for a reason – 30-60 seconds. No rambling!
Leaving Out Key Skills or Experiences
This is your chance to sell yourself. Never leave out relevant accomplishments that could win you points.
Not Tailoring the Pitch to the Specific Interview
A good elevator pitch should be tailored to the job you’re interviewing for instead of giving a generic overview of your career.
Tips to Overcome These Common Mistakes
To overcome these challenges, prepare and practice. Don’t be afraid to request feedback from trusted friends, mentors, or professionals in your network. Write down your pitch, edit it for clarity and brevity, and practice it many times.
Be Ready!
You can unexpectedly find yourself in an elevator, either physically or metaphorically, alongside someone who has the potential to unlock new opportunities in your career path. Equipping yourself with a finely honed pitch prepares you to capitalize on these moments. Keep in mind that advancement is a gradual journey. Embrace each opportunity to rehearse, enhance, and master your elevator pitch.
For a few more tips on interviewing, take a look at our section on interviewing to showcase your skills and experiences brilliantly.
